Clients, Industries & Reviews

My No. 1 industry specialty of the past two decades. I became an expert bid strategist, bid writer and multiple-times published author in the civil infrastructure / engineering / construction sectors.

With every Tier One player able “to do the job” in this highly competitive sector, compelling communications could only be produced if informed by sharp and insightful strategy (which it was also my role to formulate).

I am particularly recognised for my expertise in producing strategies and strategic written pieces that highlight my clients’ non-price-based Points of Difference – as evidenced by my 2014 ‘Cracking the VfM Code’ specialist book duo.

The ‘VfM Code’ (acronym for “Value for Money”) duo was published to provide infrastructure bidders with guidance on how to succeed in bidding for projects to be conducted using the collaborative contracting methodology. This non-price-competition process has been relied upon by the Australian Federal and State governments to power through massive backlogs of civil infrastructure projects.

Jordan Kelly in Municipal Engineering Australia:
Why Engineers Could be More Compelling than the Average Sales ‘Pro’

A solid understanding of the unique systems, processes, culture, language and mindset of the Forces is paramount to credibility when communicating with a Defence audience.

By way of example, one of my Defence projects saw me produce the complex and challenging strategy for a major (global) infrastructure player in its effort to turn around an earlier disaster in delivering an ADF (Australian Defence Forces) project, and win back its credibility in the Australian military procurement environment. (The mission was accomplished.)

In a New Zealand example, I directed the strategy inputs and wrote the key pieces for a bid widely recognised throughout the country’s capital, Wellington, as “the biggest game in town” i.e. a contract to revolutionise the telecommunications environment of the NZDF. My Australian client was victorious in a tough battle against the long-time incumbent – this somewhat parochial country’s own homegrown telco giant, along with several other players far longer established in the NZ marketplace than my client.

My first taste of the criticality of representing the value of this sector to the business community, came way back, after 9/11. It was also my introduction to just how many organisations treated pursuit-related communications as mere extensions of their marketing collateral. (Many still do.)

This is an industry at continual risk of competitive devaluation as a result of their leadership failing to understand the many and varied dimensions through which players can, and should, position themselves for meaningful differentiation.

Her Bid Strategy & Writing Coaching is ‘Practical, Specific, Logical and Detailed’

“Jordan has really given us the ability to think in detail from a client’s point of view when preparing a bid.

"Being International Business Manager and dealing across different continents, I can proudly say that Jordan will help you to upgrade your thinking skills when dealing with every type of bid or client.

“Her coaching is very practical, specific, logical and detailed. Thanks.”

Manoj Kumar

International Business Manager

Ecotech Pty Ltd Melbourne (Head Office)

'Strategy for A Very Large & Crucial Bid'

“Alliance Network International recently contracted with Jordan Kelly to assist us with developing an overall strategy and putting together a tender for a very large bid that was crucial to the long-term growth of our business.

“Jordan lead us down a strategic assessment path that formed an essential part of the overall document development process. She guided our executive team through many fascinating and highly productive processes to achieve a truly strategic bid, at every level; a bid that has demonstrated to us that a winning strategy is also able to bring objectivity and reason to a price-focused client.

“The extremely effective techniques used for drilling down into the individual areas of the tender, identifying the perfect strategy to underpin each and then putting it all together in a document that easily flowed from section to section to provide an overall ‘big picture’ is a tribute to both her strategy and writing skills.

“An additional and unexpected benefit was the learning we received through her teaching ability and her valuable knowledge transfer focus throughout this whole process. The bid development processes that Jordan has led us through will be used in our future tenders.”

John Major

Managing Director

Alliance Network International Pty Ltd

Sydney, Australia

My experience with the FM industry has been primarily in the pursuit of growth-critical new contracts (anything from Government to mining camps).

One critical challenge with Facilities Management bids that I have worked with various FM leaders to surmount, is the inherent intangibility of any pre-sales claims.

While business development personnel can table references and hail their resources, unlike infrastructure bidders, for example, there’s no physical structure to point to. No physical product.

Requiring real smarts in both the formulation of strategy and the production of leadership communications, I have worked with several founder-leaders in this space, on pursuits in which they were up against massive, household names with decades of entrenchment in the industry.

‘You Are Obviously A Very Talented Strategic Writer’

“I have received the final copy of my new-business proposal. Just to let you know that I am very happy with this document. I do feel very fortunate that our paths crossed as you have produced something on my behalf which will provide me with a distinct competitive edge.

“You have made this process very simple; you are obviously a very talented strategic writer and your ability to quickly understand my business needs has been very impressive. Thank you also for your quick turnaround time and the very professional service you have provided to me.”

Robyn Norman

General Manager – Compulsory Third Party

QBE Insurance Group Australia

While these fields are highly specialist, ironically, participants often struggle to communicate meaningful competitive differentiation.

In insurance, many bidders are challenged in the arena of making non-price attributes as important as financial considerations.

In finance, journalists and other intermediary opinion leaders can make or break the perception of an organisation (like a fund manager) in the marketplace, and many enterprises simply don’t know how to change their strategies and messaging sufficiently for the different types of audience.

Corporate travel is an intensely competitive arena, with a distinct need for differentiation.

I worked – throughout the course of half a dozen strategic re-positioning and communication re-framing workshops – to completely (and successfully) re-engineer one client enterprise’s entire client value proposition.

Following the implementation of this new positioning and communications strategy, the business went from losing ground to all of its competitors (through its lack of differentiation and confusing marketplace messaging), to a new, more natural and confident competitive position that capitalised on significant strengths it had previously overlooked.

‘A Very Strategic Letter & An Open Client Door’

“Recently I found myself in a position where I needed to decline an invitation to tender for a large corporation’s travel account.

“Having had a commercial arrangement with the corporation for the past 12 years, I wanted to be in the position of severing the relationship on good terms and keeping the door open for possible future contact.

“Jordan was recommended to me as someone who could assist with compiling suitable correspondence that was beyond the normal ‘thanks but no thanks’ letter.

“Many questions were asked and I had to search the far reaches of my thoughts to be able to give Jordan the answers – at times thinking, ‘What has this got to do with declining a tender offer?’

“However, the end product was a very strategic letter that I could never have put together by myself, and a door that remains very much open (and business that continues to be done) with my most important customer, despite the fact that my company decided not to participate in the RFT.

“Thanks Jordan!”

Bruce Tener

Managing Director

Balgownie World Travel

Sydney, Australia

'Remarkable Talent As A Strategic Writer'

“Jordan Kelly recently provided guidance of extraordinarily high quality to Oracle in the planning and production of an important strategic communication project.

“Her sharpness of mind, objectivity and lateral thinking skills were the perfect resources to help us clarify and convey the competitive strengths of our solution.

“Consolidating the benefits of her facilitation skills is her remarkable talent as a strategic writer. This ensured we effectively communicated the superiority of the Oracle solution.”

Cheenu Srinivasan

Director – Planning & Operations

Oracle Corporation

My passion for this sector has been in working with industry leaders to clinch high-profile Government contracts . . . and I have found that there’s often a great irony at play in these highly-competitive, big-ticket pursuits.

The vendor is falling over itself to show off its technical smarts and advancements. However, within the client’s procurement team are usually several non-IT buffs who are there (a) from other key procurement-interested departments, and (b) to serve the interests of a broader base of stakeholders.

The ability to communicate to, and ultimately work with, both ends of the IT-savvy spectrum is critical.

The leadership of the vendor organisation must lead the way in being actively and continually conscious of this communications imperative.

'No Brief Too Challenging’

“I’ve worked with Jordan for six years on many different projects and many different objectives, and I heartily endorse both her skills and her service levels.

“I am always surprised at the challenging briefs Jordan is able to execute. She can take a market sector or subject area that is completely unfamiliar to her and generate smart, insightful and implementable strategies.

“Her strategy formulation skills are complemented by her skilful facilitation, her first-class writing skills, and by the fact that she delivers on time, every time.”

Steve Abson

Principal

Flagstaff Consulting Group

Australia

Here’s one of the fundamental mistakes I observe professional services firms making:

It’s being focused primarily (and often, exclusively) on communicating their own brilliance, before fully demonstrating a comforting depth and detail of understanding of the client’s needs and issues. When that internal focus peppers the firm’s client communication, it risks missing the mark badly.

Professional services leaders need to show themselves as – first and foremost – focused on the client, before banging their drum about their own brilliance. Or a more client-centric competitor will hit the mark with that client.

‘A Great Jump Start to Bidding PPP Projects’

“I have worked with Jordan to develop a coaching program for companies and individuals wishing to improve their knowledge of the bidding process for PPP projects.

“Drawing on her considerable experience, Jordan skilfully captured and structured the raw content I provided, then complemented it with her own research and Intellectual Property, to create a coaching program which provides a great jump start into a fascinating industry.”

James Mitchell

Independent Project Director

Public Private Partnerships Australia

Rail

Many rail and rolling stock manufacturers focus almost solely on heralding the engineering, design, technological, performance, and comfort features of their rolling stock in their client communications.

They place secondary emphasis (if much at all) on understanding the background, and societal, historic and political context of the environment into which they are projecting their communications.

It’s a sector where, more than ever, a company’s senior-most leadership needs to take the initiative to correct this.

Critical Documentation for Overseas Rail Project

“Jordan provided Bombardier Transportation with support to spearhead our tender response strategy for a multi-million dollar overseas rail project.

“For an engineering organisation, more product-focused than ‘market’-focused, Jordan showed the tender team another way to present the tender that was creative, customer-focused, and ensured we stayed on target consistently throughout the tender documentation.

“Jordan has a great feel for a customer’s needs and aspirations, through thorough research of background material to personal contact strategy.

“Jordan demonstrated a keen sense of what mattered to the customer, and her prose in the key frontpiece, the Executive Summary, was appropriate, emphatic and balanced.

“I recommend Jordan to others open to a new way of expression in the difficult world of tendering.”

Alan Burns

Director – Sales and Marketing

Bombardier Transportation Australia

(Bombardier is the world’s largest manufacturer of railcars)

The only way to produce compelling marketplace communications in this sector, is through an unparalleled understanding of the customer. No stone must be left unturned in the identification of meaningful differentiation.

One of the most commoditised industries of them all, it’s not good enough to offer loose, unsubstantiated reassurances about service levels, by way of example.

This sector needs its leadership to consistently nurture and communicate a client-centric culture. It’s an industry in which – more than any other – change and effective communication (both external and internal) must come from the very top.

Another highly commoditised space, these industries require serious smarts to drill out all points of meaningful differentiation, for their client and marketplace communications.

I’ve led strategy formulation and mission-critical writing endeavours for international specialist consultants and Tier One constructors in dam design and construction, in recycled water plants, and in wastewater treatment plants. In every case, I’ve identified and optimised subject matter experts’ contribution potential to place our team ahead of a highly competitive field.

Early on in my specialisation as a strategic writer and pursuits leader, I worked with TransGrid’s (New South Wales) senior management to review and re-direct their focus and re-shape their communications with key stakeholders, as they moved from a traditional government agency model into new commercial revenue-generating territory.

'Remarkable Talent As A Strategic Writer'

“Jordan Kelly recently provided guidance of extraordinarily high quality to Oracle in the planning and production of an important strategic communication project.

“Her sharpness of mind, objectivity and lateral thinking skills were the perfect resources to help us clarify and convey the competitive strengths of our solution.

“Consolidating the benefits of her facilitation skills is her remarkable talent as a strategic writer. This ensured we effectively communicated the superiority of the Oracle solution.”

Cheenu Srinivasan

Director – Planning & Operations

Oracle Corporation

'A Well-Defined & Targeted Bid Strategy & Bid Writing Coaching Program'

“Jordan was engaged by Abigroup Contractors to independently review historical bids, suggest document improvements and enhance its pre-bid smarts.

“Through a well-defined and targeted coaching program, skilfully articulated by Jordan, our bid staff gained an invaluable appreciation of the strategic importance of well-researched proposals, in-depth questioning, and forming a deeper understanding of our clients’ value criteria.

“For those companies or individuals serious about the need for their staff to actually think and so improve the ‘non-cost’ and ‘quality elements’ of their relationship contract bid submissions, I recommend Jordan to you.”

Steve Abson

General Manager – Northern Region

Abigroup Contractors (Australia)

'THE RESULTS OF JORDAN’S CV PROCESS & PRODUCTS EXCEEDED EXPECTATIONS AGAIN'

“I worked with Jordan in 2012 on a $100m tender and I recruited her again for a separate company’s tender in 2017.

“Jordan used strategic review and comprehensive interviewing techniques to extract key information from our senior nominated staff. In each case, this process provided a concise Curriculum Vitae script tailored specifically to the tender. It was thanks to these scripts that our people were best represented as the experienced face of the company, and as such were shortlisted in an extremely specialised field.

“The process Jordan employed was very involved, and the resulting work and subsequent results exceeded expectations.”

Tim Herlihy

Operations Manager

Contract Services Australasia Pty Ltd

'OUR FIRST MAIN ROADS SHORTLISTING IN 3 YEARS! THANKS, JORDAN.'

“Hi Jordan,

“Taking your recommendations we approached the bid from a new perspective and it has paid quick dividends.

“So thank you for your help and I look forward to applying the strategies from Think and Win Bids during the tender phase.”

Joseph-Paul Rossi

Business Development Manager

York Civil Pty Ltd

'Thrilled with Your Contribution' to Winning Defence Bid

“Jordan, thank you so very much.

“Your contribution to our winning bid was greatly appreciated. We are all thrilled here at the win with the New Zealand Defence Force.

“Again, our thanks.”

TelstraClear

New Zealand

JK Bid Critiquing 'Breaks Insular Group-Think'

“In the high stakes, ultra-competitive infrastructure services market, true insight and strategic excellence are invaluable in achieving success.

“Jordan practices what she preaches, and has the ability to provide an independent and insightful critique of the kind that can break the insular group-think that major bid teams can self-create.

“I can recommend Jordan as an advisor to teams looking to check and challenge themselves and their strategies for success before finding out the hard way.”

Rod Naylor

General Manager

Veolia Water North America (New York)

' . . . Clever and Incisive Questioning . . . '

“Jordan Kelly has a totally unique ability to walk into a company and, with clever and incisive questioning, identify the smartest and most relevant competitive strengths on which to build its key marketing productions and sales documentation.

“She’s sharp; sharp enough that I’m glad she’s working with us and not our competitors.”

Building Industry

Marketing Manager

(Household Brand Name and Largest Player in its Sector) Sydney, Australia

'Her Bid Strategy Coaching Changed the Whole Way We Approach Clients'

“Our weekend workshop by Jordan Kelly helped me see the bid evaluation process from the client’s perspective. I now cringe when I look back on some of the bids and client communications I have sent in the past. Her unique perspective was exactly what I was looking for, for our sales and marketing team and all the participants were very impressed with both the content and the delivery.

“I can honestly say that the concepts that Jordan uses have already become part of the way we work and interact with our clients, not only in the realm of a bid, but also in day-to-day interactions. Whilst not for the faint-hearted, Jordan’s workshop lead us through the bid strategy formulation process in a way which completely changed the way we approach our clients. She does this, not by formulas or templates, but by a complete paradigm shift, which truly changes ingrained behaviours.

“Thanks, Jordan, for what should become a pivotal moment in the history of our company.

“PS: It is amazing! Even with general customer correspondence, you have managed to instil a deep-set change in the way I am communicating with my customers.”

Nicholas Dal Sasso

General Manager

Ecotech Pty Ltd (Environmental Monitoring)

'She Has A Great Coaching Style'

“The skill sets she teaches are highly relevant to our business. They can make a huge difference in converting opportunities into prospects, or even creating opportunities in the first place. She has a great coaching style, and whenever resistance arose she handled it well in my view.

“She also showed us how to weave some of her own magic through our writing, to create continuity, relevance and a compelling, readable style. I picked up some great ideas, techniques and principles in these sessions, which I’ll be putting into practice immediately.”

Alliance project manager and bid leader

Alliance Network International Pty Ltd

Queensland

'A Provocative, Challenging & Totally Dedicated Teacher'

“Jordan is a provocative, challenging and totally dedicated teacher. She is relentless in her pursuit of success on her client’s behalf. This is a very good thing for any organisation that wants to improve its proficiency in business-critical proposals and RFT responses.

“Jordan will accept nothing less than the best output in any area of performance, from preliminary research through to end-product, and the quality of her coaching in all of those areas is such that each member actually does achieve to the very best of their ability, which increases every time she works with us.”

Simon Ormes

Business Development Manager (North Queensland Division)

Abigroup Contractors

'Skilful Strategy Facilitation & First-Class Bid Writing'

“I’ve worked with Jordan for six years on many different projects and many different objectives, and I heartily endorse both her skills and her service levels.

“Her strategy formulation skills are complemented by her skilful facilitation, her first-class writing skills, and by the fact that she delivers on time, every time.”

Steve Abson

Chief Operating Officer

Ostwald Bros Queensland

'Results-Driven Megaproject Bidding Strategist'

“Jordan is a results-driven megaproject bidding strategist and a serious thinking author. She combines those two very valuable skills to produce pragmatic, insightful advice for those who read her books.

“She’s candid, focused and erudite in her works, and interested in the application of her strategic intelligence to the science of winning bids in the international construction sector.

“She has been able to capture her insightful thinking in a way that provides meaningful and practical assistance to her readers.

“Further, her broad field of authorship is testament to her skills.”

Dr Bill Young

President

Asia Pacific Federation of Project Management

Hong Kong

Assistance with TeleGrid's Strategic Planning Process

“Thank you for your input and assistance with the development of TeleGrid’s strategic planning process. We found your knowledge and insight into the marketing process interesting and stimulating.

“Your quick grasp of the issues facing TeleGrid and your suggestions for change, based on your obviously sound experience, were both useful and achievable.”

Amal Hanna

Manager – TeleGrid

TransGrid Sydney, Australia

'Jordan Kelly's is the Very Best Brain You Could Hire'

“If you require a strategic thinker who can apply a laser sharp and incisive line of questioning, who can cut through jargon and clutter like a knife, and who can rapidly pull all the elements of the ‘big picture’ into one cohesive strategy, then Jordan Kelly’s is the very best brain you could hire.

“Jordan has a distinctive, fresh, smart style that greatly focuses the thought processes of an organisation’s own business development team. I for one have found hers to be a far more productive approach than the standard ‘methodologies’ employed by so many consultants.

“The benefits of this style include not only the production of winning bids but also a very effective transfer of her skills to those executives fortunate to be part of the strategy sessions she so deftly facilitates.”

Steven Di Pietro

Managing Director

Shop’n’Chek Australasia

'Integral Role in Our Contract Win'

“Jordan, you played an integral role in our management team’s success in winning the $100 million Emergency Alerting System contract with the Victorian Government.

“We knew without doubt that we had the superior offering . . . and you made sure that the fit between our ability and the client’s needs was immediately recognised by the evaluation committee.

“You have an inherent ability to see exactly what intelligence needs to be acquired in a complex and critical tender process, and you have an equally impressive ability as a strategic planning facilitator.

“We thank you for your efforts on our behalf.”

Wesley Dart

Commercial Manager

LSE Technology (Australia) Pty Ltd

'A Great Jump Start to Bidding PPP Projects'

“I have worked with Jordan to develop a coaching program for companies and individuals wishing to improve their knowledge of the bidding process for PPP projects.

James Mitchell

Independent Project Director

Public Private Partnerships

Australia

'Absolutely Integral Member of Our Bid Team & Asset to Our Operation'

“Jordan Kelly has worked with our team on a variety of tenders, and a variety of tender types.

“We are a small, tight-knit team, comprising everything from our Executive PA, to our Construction and Project Managers, our Estimators, our Business Development Manager, and myself, North Queensland Manager.

“What has been particularly gratifying and valuable about her involvement with our team, is that, while she lead us, taught us, and co-managed our activities with us, she was at the same time one of us. She was an absolutely integral member of our team.

“Although her mandate was to work with us on the production of our RFP responses, every aspect of her work with us actually became a coaching session and a learning experience in its own right. The residual value of her bid work with us has been immense in that regard. We simply don’t do things the same way any more, and in every part of our business development work and bidding activities we now find ourselves guided by the principles she has progressively instilled in us.

“Her involvement with us continues to be an asset to our operation.”

Gary Innes

North Queensland Manager

Abigroup Contractors

'Strategy for A Very Large & Crucial Bid'

John Major

Managing Director

Alliance Network International Pty Ltd

Sydney, Australia

'Challenged Me to Think About What I Was Really Writing'

“Thanks for your inspiration, support and hard work on the bid.

“I personally enjoyed working with you and wanted to thank you for challenging me to really think about what I was writing.”

Uldis Clarson

Bid Manager

(Sydney, Australia) Parsons Brinckerhoff

Tender Documentation for Overseas Rail Project

“Jordan provided Bombardier Transportation with support to spearhead our tender response strategy for a multi-million dollar overseas rail project.

“Jordan has a great feel for a customer’s needs and aspirations, through thorough research of background material to personal contact strategy.

“Jordan demonstrated a keen sense of what mattered to the customer, and her prose in the key front piece, the Executive Summary, was appropriate, emphatic and balanced.

“I recommend Jordan to others open to a new way of expression in the difficult world of tendering.”

Alan Burns

Director – Sales and Marketing

Bombardier Transportation Australia

(Formerly Adtranz, Bombardier is the world's largest manufacturer of railcars)

'Best Possible Non-Price Inputs to A Winning Bid'

“Jordan does considerable research into the non-price attributes section of a tender to ensure it is project-specific (non-generic) and relevant.

“This serves to ensure the best possible non-price adjustments are made to the tendered price to achieve a winning bid.”

Tim Grammer

Senior Engineer

Fletcher Construction New Zealand

'Raised the Morale of the Bid Team . . . Personable & Stimulating'

“I first worked with Jordan when I was with a small technically-oriented company bidding for a major Government project. She quickly realised that we lacked the ‘big picture’ on how to present ourselves and our proposal to the many and varied stakeholders who would contribute to the final decision.

“Her strategic thinking led us well outside our normal comfort zone, but she was able to convince us that her approach was the most likely to win over the doubters and the risk-averse.

“Along the way she wrote much professional and excellent copy, and greatly raised the morale of the bid team (who were ultimately successful).

“I strongly recommend Jordan for her ability to think creatively but clearly, and to communicate the results in a personable and stimulating manner.”

John Lush

Principal Consultant

John Lush & Associates

Technology Project Managers, Australia

'Re-defined Our Value Proposition'

“We called Jordan in because the increasing pace of mergers and acquisitions within the IT and Communications industry was beginning to see Allaw lose vital relationship continuity with our large corporate clients. This was eroding a significant part of our long-standing business base.

“It was important not only to reposition our services with the identified new key partners within those client organisations (clients such as NCR, HP-Compaq, Nortel Networks) but also to re-define our value proposition, in order to strengthen our relationship with them.

“Jordan played an essential role in helping us define our offering, along with its strategic and competitive strengths. Importantly, she also helped us align these with the clients’ needs in such a manner that we became their only sensible choice of service provider.”

Walter Schwalbe

Director of Business Development

Allaw Pty Ltd (Vendor Warranty Service)

Sydney, Australia

'You Are Obviously A Very Talented Strategic Writer'

Robyn Norman

General Manager – Compulsory Third Party

QBE Insurance Group Australia

'Conveyed Our Message Clearly & Succinctly'

“Jordan has helped us immensely in conveying our message clearly and succinctly.

“When it comes to sharing the story, she has an amazing ability to script it.”

Paul Crowley

Vice President – South Pacific

Eagle Global Logistics (Aust.)

Contact Information

Clients, Industries & Reviews

Companies I’ve coached, or consulted to, include:

INDUSTRY SPECIALISATIONS

GOVERNMENT

Civil Infrastructure, Engineering & Construction

Defence

'Thrilled with Your Contribution' to Winning Defence Bid

Disaster Recovery & Business Continuity

Export

Jordan Kelly in New Zealand Business:

Her Bid Strategy & Writing Coaching is ‘Practical, Specific, Logical and Detailed’

'Strategy for A Very Large & Crucial Bid'

Facilities Management

‘You Are Obviously A Very Talented Strategic Writer’

Finance, Banking & Insurance

Hospitality & Corporate Travel

Jordan Kelly in Conventions Industry Magazine:

‘A Very Strategic Letter & An Open Client Door’

'Remarkable Talent As A Strategic Writer'

Information Technology

'No Brief Too Challenging’

Professional Services

Public Private Partnerships (PPPs)

Jordan Kelly in Construction Digital (UK, Mainland Europe & U.S.):

‘A Great Jump Start to Bidding PPP Projects’

Rail

Critical Documentation for Overseas Rail Project

Transport, Freight & Logistics

Jordan Kelly in:

'Assistance with TeleGrid's Strategic Planning Process'

Utilities, Energy, Water & Wastewater Services

'Second to None as A Marketing Strategist, Writer & Project Manager'

Small & Medium-sized Enterprises (SMEs)

'Remarkable Talent As A Strategic Writer'

'A Well-Defined & Targeted Bid Strategy & Bid Writing Coaching Program'

'THE RESULTS OF JORDAN’S CV PROCESS & PRODUCTS EXCEEDED EXPECTATIONS AGAIN'

'OUR FIRST MAIN ROADS SHORTLISTING IN 3 YEARS! THANKS, JORDAN.'

'Thrilled with Your Contribution' to Winning Defence Bid

JK Bid Critiquing 'Breaks Insular Group-Think'

' . . . Clever and Incisive Questioning . . . '

'Her Bid Strategy Coaching Changed the Whole Way We Approach Clients'

'She Has A Great Coaching Style'

'A Provocative, Challenging & Totally Dedicated Teacher'

'Skilful Strategy Facilitation & First-Class Bid Writing'

'Results-Driven Megaproject Bidding Strategist'

Assistance with TeleGrid's Strategic Planning Process

'Jordan Kelly's is the Very Best Brain You Could Hire'

'Integral Role in Our Contract Win'

'A Great Jump Start to Bidding PPP Projects'

'Absolutely Integral Member of Our Bid Team & Asset to Our Operation'

'Strategy for A Very Large & Crucial Bid'

'Challenged Me to Think About What I Was Really Writing'

Tender Documentation for Overseas Rail Project

'Best Possible Non-Price Inputs to A Winning Bid'

'Raised the Morale of the Bid Team . . . Personable & Stimulating'

'Re-defined Our Value Proposition'

'You Are Obviously A Very Talented Strategic Writer'

'Conveyed Our Message Clearly & Succinctly'