Services

Externally-Facing Communications

• Strategy & Written Content for Presentations, to ensure - for example - your Business Development teams’ presentations align with your overall corporate strategy . . . and appeal to that of your prospect’s. 

• Speeches, to ensure your themes and content achieve your own imperatives and appeal strongly to those of your audience . . . while reflecting your own unique communication style.

•  Annual Report Content and other stakeholder communications, to ensure substance, clarity, appropriate tone, and the preservation of your own unique “voice”.

•  Correspondence, to convey, clarify, compel, negotiate emotionally tricky territory . . . or whatever other critical objective needs to be achieved.

•  Executive Biographies & Curricula Vitae, to win the audience, the deal, or the position.  

• Ghost-Written Articles, Columns, Autobiographies & Books, to consolidate industry or thought leadership, and achieve long-held intentions, goals, and dreams.

This category of communications has included anything as small but mission-critical as a service provider’s strategic letter to decline an invitation to enter into a bidding competition for an account it had serviced exclusively for over a decade (with the objective of prompting the client to reconsider) . . . to composing a speech for a particularly hostile (and at best, unresponsive) audience . . . to formulating the Managing Director’s Review and Chairman’s Statement for Australia’s largest beverages brand for several years running . . . to ghost-writing an entire business development-oriented autobiography for future production as a saleable paperback.

Internal Communiques

Sometimes, the most challenging communications a leader has to deliver is to his or her own people. 

It’s also an arena in which a leader can fall victim to his or her greatest blind spots. 

I’ve worked with C-suite executives to achieve multi-state, multi-department buy-in for company plans that would have been far less popular, had they not been explained carefully and in the emotional language specific to the concerns and priorities of each internal stakeholder group.

I’ve also worked with senior executives to galvanise and optimise existing or potential support for enterprise endeavours, where this could easily have been laid to waste by patronising and generic communications approaches.

‘Intelligence’ & Other ‘Behind-the-Scenes’ Briefing Communications

At the “less visible” end of the spectrum have been my competitive intelligence compilations and briefing documents for senior executives in intense, B2B and B2G new-business pursuits – primarily formal bidding processes. 

My clients acknowledge the immeasurable confidence and competitively superior knowledge base these deep-drilling, well-researched but easily assimilable reads have provided them with, as they have entered into critical procurement meetings.

Specifically:

• Research & Intel-Based Briefing Documentation, to ensure you are appraised in depth and detail of your prospective client organisation’s operating environments and imperatives, before you meet with your C-suite counterparts.

•  Post-Meeting Strategic Capture Documentation, to ensure you retain, and optimise the value of, the findings and conclusions of your C2C-level prospecting or shortlistee meetings.
  

Mentoring, Coaching & Critiquing 

To see your key communiques and communications productions through an external and highly skilled operative’s eyes, is a wise perspective to seek.

My Communique & Document Critiquing ensures genuine independent analysis – and the best product your people are capable of producing.

Meantime, my Ongoing Coaching & Mentoring ensures at-hand support and guidance on a more ongoing basis.

For my even more serious clientele, I provide Bespoke Strategic Writing Coaching Programs to more broadly and specifically up-level your organisation’s written communications performance.